Audience Research
I will be looking at the audience that I would be targeting for my documentary with Steven. We will be trying to look at the audience that Channel 4 targeted from their documentary 'Educating Yorkshire' because we are trying to copy their sort of style. I will be finding which demographic I think that make up my genre of documentary and this would be the demographic that I would want to focus on.
Demographic profiling
Demographic profiling is he most basic form of identify a target audience. They use this by grouping the the audience into; age, class, gender, geographical, area, economic status and religion.
From looking at the Channel 4 documentary 'Educating Yorkshire', I can see that they are targeting the demographic of 'C1C2D'. I believe that they are trying to target the lower middle class to the working class because they can relate to it as they may have an son or daughter that goes to school and they would want to see what it is really like inside the schools in Britain. They may also want to look at these sort of Channel 4 documentaries because they would want to see how far the education has changed within school from when they was there and compare it to the time when they was there.
However, the upper middle class and middle class (A/B) may want to watch these sort of show because they would want to see some entertainment from it as they would only see this as an joke instead of being an serious thing and the teachers are trying their hardest to get the children that go to the school grades and the upper/middle class are just laughing at how stupid the children may be even though the teachers are trying to help them. They may also want to see this because they would want to see how the other people lived (C1C2D), so they can compare their lifestyle to the working class people because they may have been curious about how they live.
The upper/middle class people may also want to learn and get some information about what public schools are like which is the users and gratifications theory. They would want to get some information about it because they may just wonder how public schools work and compare it to the private schools which they probably went to and see how they are different.
The LifeMatrix segments
The lifematrix segments defines wide range of different types of audience groups which links to the different types of demographics. Some of the lifematroix are;
Summary
From doing the research about the demographic, I now know that I will be targeting 'C1C2D' because they are the working class and would want to watch because they can relate to it as, they may have a son or daughter that goes to school and they would want to see what schools are like. The lifematrix that I believe that I will be targeting with the documentary would be the 'Renaissance Women' because we want to target parents so, they can see what goes on in school.
Demographic profiling
Demographic profiling is he most basic form of identify a target audience. They use this by grouping the the audience into; age, class, gender, geographical, area, economic status and religion.
From looking at the Channel 4 documentary 'Educating Yorkshire', I can see that they are targeting the demographic of 'C1C2D'. I believe that they are trying to target the lower middle class to the working class because they can relate to it as they may have an son or daughter that goes to school and they would want to see what it is really like inside the schools in Britain. They may also want to look at these sort of Channel 4 documentaries because they would want to see how far the education has changed within school from when they was there and compare it to the time when they was there.
However, the upper middle class and middle class (A/B) may want to watch these sort of show because they would want to see some entertainment from it as they would only see this as an joke instead of being an serious thing and the teachers are trying their hardest to get the children that go to the school grades and the upper/middle class are just laughing at how stupid the children may be even though the teachers are trying to help them. They may also want to see this because they would want to see how the other people lived (C1C2D), so they can compare their lifestyle to the working class people because they may have been curious about how they live.
The upper/middle class people may also want to learn and get some information about what public schools are like which is the users and gratifications theory. They would want to get some information about it because they may just wonder how public schools work and compare it to the private schools which they probably went to and see how they are different.
The LifeMatrix segments
The lifematrix segments defines wide range of different types of audience groups which links to the different types of demographics. Some of the lifematroix are;
- Renaissance Women: Active, caring, affluent, influential mums
- Fun/Atics: Aspirational, fun-seeking, active young people
- Home Soldiers: Home-centric, family-oriented, materially ambitious
- Free Birds: Vital, active altruistic seniors
Summary
From doing the research about the demographic, I now know that I will be targeting 'C1C2D' because they are the working class and would want to watch because they can relate to it as, they may have a son or daughter that goes to school and they would want to see what schools are like. The lifematrix that I believe that I will be targeting with the documentary would be the 'Renaissance Women' because we want to target parents so, they can see what goes on in school.
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