Final Product - 'Inside Britain's Schools' Doucmentary

Final Product - 'Inside Britain's Schools' Doucmentary

The documentary that me and Steven have produced.

Final Product - Radio Times Double Page Spread

Final Product - Radio Times Double Page Spread

This is the Double page spread that I have created.

Final Product - Magazine Advert

Final Product - Magazine Advert

This the Magazine advert that Steven has created.

Evaluation Question 4

Evaluation Question 4

'How did you use media technologies in the construction and research, planning and evaluation stages?' 

Evaluation Question 3

Evaluation Question 3

'What have you learned from your audience feedback?'

Me and Steven have taken on audience feedback throughout the whole of the project by using 'SurveyMonkey'. We have always taken peoples ideas on how we can improve our ancillary tasks and the documentary and it has always made it much better than it was already. We have always wanted our audience to have a preferred response (Stuart Hall's Theory) of the feelings of hope and happiness. From the audience feedback that me and Steven have received from the questionnaires that we handed out, we can tell that most of the 37 people that have watched our documentary and seen both of the ancillary task in an Sixth Form assembly, like what they have seen because on the feedback one person said "It's a good insight into the school with a personal touch and an very good soundtrack". From the 37 people that we asked to watch our documentary and see the ancillary tasks, 33 of the people said that they did like our documentary that we have created with 4 people saying "It personally does not interest me".

Did you like our documentary we created graph

From looking back at some of the comments about our documentary, most people gave our positive feedback like; "It looks like a actual documentary", "It's been edited nicely and has a good

soundtrack" and "The interviews are professional". However, we did have some feedback from some people that gave me and Steven some constructive feedback about the documentary like "I could not hear the questions being asked" and "There was only one focus". Me and Steven have both taken this information into consideration and will improve on what we have received to make our documentary more professional. Some people did say that "parts of the documentary that we have created looks staged and should be more professional" but we can not do anything about that as that is down to the teacher and students and how they should react.

Teacher Talking to the Student Outside the Classroom

This is the part of the documentary that the people took the questionnaire thought looked very staged. I can see why they think this was staged because the way that they spoke to each other did not seem natural to when a teacher not tells off a student.

The audience that we are targeting our C2DE which is the lower three social and economic groups in society. I felt this would be the audience that we would target because that is normally where parents and teachers would come into the social and economic groups. The reason why they would want to watch this is because they may have children that would soon want to go to school so they would want to see what it is like and teachers may want to see what it is like in other schools around the UK and find out some new information and learn about schools around the UK (Uses and Gratifications Theory - Information and Learning).

Your segments that we are trying to target are;

• Tribe Wired (Digital, free-spirited and creative)
• Fun/Atics (Aspirational, fun-seeking and active young people)
• Struggled Singles (People with high aspirations and a low economic status)
• Settled Elders (Older people, sedentary lifestyles - settled down and not to active)

The reasons why we have picked these for is because we believe that these are the people within the C2DE social and economic groups and would be interested in watching our documentary. We asked the college students to pick what social groups they think we are targeting and this is the results that we got back.

What social and economic groups are we targeting graph

As you can see from the graph above you can see that most of the people thought that we would be targeting the Fun/Atics people that are 'Inspirational, fun-seeking and active young people' so they must think that we would also be targeting the younger demographic as well as the older demographic of parents and teachers. 

Quotes about how professional is the documentary

• Could not hear the questions asked (needs a voice over)
• Interviews are professional
• It looks realistic
• Well produced, good balance of information
• Only had one focus
• I like how you've asked the view of the teacher

Most of the people that we asked to watch out documentary were female with 19 out of 37 and then the other 18 was male. From looking at this we can tell that we can target our documentary at both genders because they both seemed to like our documentary and found it very interesting with some people saying "I would want this to be on TV." This is amazing feedback that me and Steven thought was very nice to hear but we would also wanted to hear some criticism because we want to improve our documentary even more. 

Are you Male or Female graph    

The audience looked at both ancillary tasks as well, which we got mixed responses from them. For the magazine advert that was created by Steven their was a lot of mixed responses with some people saying that "It's a good design" and "Looks professional" but then there was also a lot of criticism from people like "It's too basic", "It is plain and boring" and "Not enough writing". For the double page spread that I create, people said that "It looks professional" and "It looks realistic" but there was also some criticism like "The photo in the middle does not fit the rest of the magazine". Me and Steven have looked at the feedback that we have got received and are going to make the improvements from that they said.

We have got a lot of feedback; the fonts we used with in the ancillary tasks and what people thought of the prelim video that we made. We have take peoples ideas that they have given me and Steven throughout our project as, we decided to pick the font that we thought looked the best but also incorporated what the people that took our questions decision was. The people that took the questionnaire said that option 2 was the best option to go onto our ancillary tasks so we decided to go with a font that looked like it as we was unable to access that font. We done all of the previous questionnaire on 'SurveyMonkey' and I believe this was more effective because we were able to have more people take our questionnaire and more information about on what we could improve on and why we should improve on it.

  

Double Page Spread

Magazine Advert

 From receiving people's feedback we have made our documentary and ancillary tasks much more professional. 

Quotes about the Magazine advert.

• Too Basic
• Put together well
• Looks Professional
• Not that much on it
• Plain/boring
• Looks like modern magazine adverts

Quotes about the Double Page Spread

• Good information and pictures 
• Looks formal
• It looks realistic
• Photo in the middle does not fit the rest of the magazine
• Good layout
• Looks professional

We gave two questions the 37 people in the Sixth Form assembly saying 'Does the magazine advert look professional' and 'Does the double page spread look professional'. We know that not everyone is going to like our ancillary tasks but some people would like what we have created. I have made two graphs to show the results of what we have got about the two ancillary tasks.

Does the Magazine Advert look professional graph

Does the Double Page Spread look professional graph

From the results that we have received back, the magazine advert had 25 out of 32 people said that the magazine advert looked professional. The double page spread has 28 out of 32 people said that the double page spread looked professional. Me and Steven both said that we should have a question that the print texts would encourage you to watch it as, we thought that it would look at the promotion of the documentary and would they want to watch it.

 Would the print texts encourage you to watch it graph

21 out of the 33 responses that we had back from this question, they said that the double page spread would encourage them to watch it. Some of the people said "It intrigues me" but some people did say "They are too boring and would not grab anyone's attention" but me and Steven both know that we are going to get everyone to like our documentary but as long as we get most people too like it then we would get a good audience to watch it. However, we would take this persons feedback into consideration and we would change it to make it look more eye catching.

From what we have learned about both of the ancillary tasks, is that both of the magazine advert and the double page spread need improving in some way. For the double page spread that I have created, I needed to make the main image more central because that is a convention of a double page spread. Whereas, the magazine advert was apparently to plain and boring so Steven would have to change that to make it more eye catching. 

  

Summary

Overall, from looking at the results that we have received back, I can tell that most of the people that we have shown our documentary too would like to watch it again because "It looks professional". The ancillary tasks would of been better with but it did not appeal to some of the people and we would just have to target the C2DE audience that we have said that we are going to target as our audience in a previous blog post. 

Evaluation Question 2

Evaluation Question 2

'How effective is the combination of your main product and ancillary texts?'

Me and Steven wanted to keep the same themes throughout the main documentary and the ancillary tasks because that way we would have the same styles and themes within our products that we have created. We wanted to keep with the colour scheme of black and white throughout the the main documentary and both of the ancillary tasks, we had both titles with the black and white style as well as the '8V' logo me and Steven created.

Channel '8V' Logo

Double Page Spread Title

Magazine Advert Title

As you can see from the images above, we have kept with the same colour scheme throughout the documentary and both of the ancillary tasks. Me and Steven decided to pick the colours of black and white because we believe they look the most professional and what you would see other other TV channels that make documentaries such as; BBC and Channel 4. This also gave our documentary and ancillary tasks a educational feel which we learned at looking at the advertisement for the 'educating series' (Channel 4).

The main documentary and the two ancillary tasks work together well even though some of the feedback when we exhibited our work to 50 students in their assembly did not believe that the magazine advert did. The double page spread shows off the documentary really well because it shows some of the shots that are within the documentary like the establishing shot of the school on the double page spread and lets the audience know from the first impression that it is going to be a educational documentary/ancillary tasks and could make them want to read on. This links to John Fiskes theory that genre is convenient for audiences and producers. Both ancillary tasks gives a lot of information about what the audience would expect to see from it and so people can learn a bit more about what the 'Bitterne Park Secondary School' is like. 

Me and Steven thought about using media convergence within the ancillary tasks and documentary that we have created. However, we had a lack of social media links because of the genre style that we decided to go with and we wanted to make all of our products professional and for a slightly more mature audience. We could of done this for our ancillary tasks and documentary to try and get more opinions from other people and so they can see what our documentary is about and what our ancillary tasks are like. Also we could make money through this because we are advertising our documentary for free through social media and this links to the two step flow theory, where someone could share their thoughts about our documentary on social media and others will be able to read this and may want them to look at the documentary as well. However, the two step flow theory is not always reliable because the opinion leader may believe that your product is bad then he would make the product be seen to the public in a negative light, as may well be the case is in something as political controversial as education particularly if that audience member had negative experiences in their own education. 

Social Media

Me and Steven did use YouTube to achieve media convergence because of the likes, shares and electronic word of mouth (EWOM) from the customers from telling their friends and family to gain more attention and gain more viewers from it as well. We could of gained more viewers on catch up as well, just like what 'Channel 4' have with '4 on Demand' and 'BBC' also have with the 'BBC IPlayer' where people can go on there whenever and watch some TV shows that they may have missed. 

'4 On Demand' Logo

These are mine and Steven's ancillary tasks

Magazine Advert

Double Page Spread

Me and Steven wanted to have some brand identity shown throughout both of the ancillary tasks. The use of the colour scheme 'Black and White' makes both of our ancillary tasks look very simplistic and mature which what we wanted our radio times double page spread and magazine advert both to look like. Me and Steven also believed that our colour scheme gives the educational and calm feel to the audience that looks at our ancillary tasks and gives them an idea on what it is about. Me and Steven decided on this colour scheme through our extensive research on other double page spreads, magazine adverts and audience feedback we have received.

Another way that me and Steven have shown brand identity within our ancillary tasks in the pictures of the school settings. For the spectators to see a school on a magazine advert or double page spread is an icon and makes them have a instant recognition of it being about education and would give them strong ideas about what kind of genre it is going to be which is a observational documentary. The spectators would also get an instant insight about the school surroundings by seeing what it looks like and may would encourage them to watch the documentary. Me and Steven would want them to have a preferred reading (Stuart Hall's Theory, 1975) and see the school in a positive light just from looking at the images on the ancillary tasks.   

Picture of the school within the magazine

The use of white spaces within our ancillary tasks also shows brand identity which me and Steven discussed about having. We both thought that it would be easier for the spectator to read everything within the double page spread and on the magazine advert and it is not overloading them with so much information that they do not want to read about it. Me and Steven also believed that it made both of our ancillary tasks look very professional with the clear writing and the relevant clear pictures on both of the ancillary tasks. This was a common feature that we have seen is educational TV adverts, and this may be to make it realistic and not over produced, therefore creating a reliable brand that is trust worthy to the public. 

On the magazine advert, Steven included the '8V' logo to show the spectator who the documentary was made by but I did not include this onto my double page spread. I wanted my double page spread to look professional and I thought that having a channel logo would not make it look as professional as it could. From the other radio times double page spreads that I have looked at, they did not have any channel logos on them as well and is not a part of the codes and conventions of a radio times double page spread. 

The Documentary

As you can see from our ancillary tasks and from the documentary that me and Steven have created you can see that the combination is really effective and portrays the same style and themes with the images of 'Bitterne Park School' and they are all different pictures on the Double Page Spread and the Magazine Advert.  

Throughout this process of making our documentary and ancillary tasks, we were looking mainly at 'Channel 4' to give us some inspiration to create and develop our documentary and ancillary tasks. Steven looked at a Channel 4 promotional magazine advert for the TV show 'Britain's Forgotten Children' to give him some inspiration when creating his advert. Whereas, I used a radio times magazine to give me some inspiration when creating the double page spread as, they are a very professional looking magazine. Me and Steven looked at a lot of 'Channel 4' documentaries about school like 'Educating Essex' to give us a better understanding of what we could aim to create.

Channel 4 'Britain's Forgotten Children Advert'

Overall, I believe that combination between mine and Steven's ancillary tasks and our main documentary are very effective because we had a structure that we stuck by throughout the production of our documentary and the making of ancillary tasks which does give our work brand identity. However, there was some things that we could of improved on in both the documentary and the ancillary tasks. 

Evaluation Question 1

Evaluation Question 1

'In what ways does your media product use, develop or challenge forms and conventions of real media products?