Thursday, 1 October 2015

Codes and Conventions of an Newspaper Advert

Codes and Conventions of an Newspaper Advert

I will now be looking at the magazine advert that will be what Steven will be doing for the practical but I am going to analyse one so that I can also know what they normally have on an magazine advert and help Steven if he needs it.



























The demographic that they will be targeting would be for the adults that are 20 + because it is an very depressing TV documentary and it would be very hard to control their emotions when you would be watching it. Channel 4 documentaries like this are normally played around 9 pm because all the children would of gone to sleep and they would not be able to watch it.

The colour scheme that they have on the magazine advert for the documentary is very plain but bold because it is an very depressing subject and they would want to reflect this in the advert so that the audience would get the feeling by the name and colour scheme of the advert that it is very depressing.

The main image that they have on the advert would be the first thing that the viewer would see because it is an child fall into the ground with everyone around him not caring by what is happening to him. This would make the audience get an emotional response just from looking at this and may make them want to watch it. The main image of the child disappearing into the pavement is their to also show that he has been forgotten about in society.

There are mainly two main colours that are on this newspaper advert and they are Black and White. This would give an idea to the viewers what it is going to be like (depressing) and from that and the image they would decided if they are going to watch it or not. Having the colours as Black and White and then the young child wearing red is an binary opposite showing good/bad. The Black and White colours are really conventional on a newspaper advert. The red jumper of the child who is disappearing in the crack of the pavement stands out more, to show that he is being forgotten about by society and shows the painful truth.

Summary
I would look at these ideas from this Channel 4 documentary advert and tell Steven what they have on it to help him get an better understanding of what he would have to include. From looking at this newspaper advert, I am going to share with Steven what I believe that I think we would need on an newspaper advert to make it stand out and what is conventional for an newspaper advert.

From this, me and Steven are going to share what we have both found out about the double page spread and the magazine advert so that, we can both get a better understanding about what we would have to do when making our ancillary tasks.

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