Planning the Ancillary Task

Planning the Ancillary Task

Me and Steven have been deciding the ancillary tasks that we will be wanting to do for our documentary. We have 3 options that we could do and they are;

• Magazine advert for the documentary  
• Double page spread for the documentary  
• Radio advert to advertise the documentary.

From these options that me and Steven have to chose from, he have both decided that the best ancillary tasks would be; creating an magazine advert to advertise the documentary and create a double page spread for the documentary. Me and Steven have decided to assign 1 of these to each other so, I have the double page spread to make for the documentary and Steven would be doing the magazine advert. However, me and Steven would want to help the other one out if they are stuck and give them some ideas which they could use in the final design of both of the ancillary tasks.

Double Page Spread

I have decided along with Steven that I would be making the double page spread for the documentary that we are creating. During the planning of this, I will be looking at the life matrix groups that me and Steven would want to be targeting for our documentary.

This is the life matrix group that me and Steven would be targeting.

• Renaissance Women: Active, caring, affluent, influential mums
• Tribe Wired - Digital, free-spirited and creative
• Struggled Singles - People with high aspirations and a low economic status

We believe that we are targeting them because they are mothers of children that may go to school so, they may want to know what schools are like now. But to target this groups, we will need to look at the results that we have got back from our demographic questionnaire which we are targeting 'C1C2D' demographic but we may even have to create another questionnaire about what our audience would like to see within our double page spread and magazine advert.

Me and Steven have made two mind maps for the two ancillary tasks of what we could include on them and this is what we got.

Double Page Spread

 Magazine Advert

I would want the double page spread to look neat and professional, but also eye catching at the same time so it can get more people to look at it and then want to watch our documentary. I would want to have one main image in the middle of the page but also overlaying a bit of the left page as this is an convention of a magazine. I believe that this would be effective because for the audience viewing the double page spread they would see the main image first which may interest them to read more about it and having the smaller images breaking up the text, it would make the double page spread look more interesting and would may want them to read on.

On the double page spread I would also want to have a big bold title so that people would know what it was about and it may want them to read more about it. I could use DaFont to look for a text that would suit the double page spread and meet the conventions of an typical double page spread title. I would want the colour scheme of the double page spread to be the plain black and white (Black Text and White Background) that way it would look professional and people may find it interesting and want to read more. Within the article, I would want to add in some information about what this documentary is about and in a way that may persuade parents to watch it to see what school is like. I would also talk about the school (Bitterne Park) and how we will be looking inside one of the best schools within Hampshire.

What I would want to be able to do is to make the audience have an connection to the children, teachers or the memories when they was back at school. I would use the theory 'Uses and Gratifications' to make the audience have an connection with the people that me and Steven would have within our documentary. Personal Identity is when the viewer would compare their lifestyle or experiences within there life to the people within the documentary and try and create a wide range of feelings which we would want them to have a preferred response (Stuart Hall's Theory) of happiness. I believe trying to do this with the main image would be important because it would make the viewer that see's the image remember their time at school and want to see how it has changed over time or they may have children and they would want to see how schools are behind the scenes.

Summary
From doing the planning of what me and Steven would want on the double page spread and the magazine advert, we have listed some ideas that we would like to see in both ancillary tasks and how we believe it would be effective for us to use. Also from doing this me and Steven have gained a better understanding of what we would want the ancillary tasks look like and we have tried to get an understanding of what the audience would think about when they see our ancillary tasks. We would want the audience to have preferred response (Stuart Hall's Theory) with the emotions that we are trying to create which we believe would be happiness and we would want the audience to remember the good times that they had at school so that they can start to relive the memories.

Next, me and Steven would want to start to design what we would put where and what images we should have on both the ancillary tasks such as, a picture of the school, a picture of the head teacher or some students during a lesson. Me and Steven aim to get the planning done before the 18th December so that we can come back after the holidays and get straight onto doing the practical and ancillary tasks.